KARIVALAMVANDANALLUR: 2011

Saturday, July 30, 2011

It's All About The Leads: Publishing to Capture Profits

by: Jack Humphrey

Copyright 2010 Jack Humphrey

All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.

But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups.

And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more.

This is partially what is meant by going “beyond Adsense.” You are simply getting into the lead generation business. Which is the same as Adsense publishing, but with Adsense you are selling your leads for pennies instead of dollars.

You can certainly create sites that sell affiliate products to the leads they generate. Most people are operating under this business model in some fashion.

But you can also capture the leads and sell them to people who are willing to pay anywhere from $1-$25 per qualified lead.

What is a “qualified” lead? This depends on the deal you set up with the person you are collecting them for. Sometimes it means a lead has filled out an information request form. Other times it simply means they have signed up for an autoresponder sequence that guides them to a purchase or other action.

In all cases I have studied, the income per lead is far higher than having the same traffic come through your site and clicking on pay per click links.

It takes more work to find buyers and set up deals with them for the leads you can supply them, but once it is in motion, you are promoting your site with a greater return in mind than even selling a product on the site can produce per 1000 visitors.

How you find the niches and create the sites to attract these leads is a topic for another day. The people doing this most successfully are groups of publishers like those at Content Desk. http://contentdesk.com/csb

But today we are talking about selling the leads generated by your sites to people interested in paying anywhere from $3-$25 per lead.

To get into the higher paying lead sales you generally have to set up deals directly with lenders, lawyers, real estate companies and the like. And by directly, I mean visiting offices and doing face to face meets to show what you can deliver and come to an agreement on what that’s worth.

There’s really big money being made this way. I know people making over $200,000.00 per month with this very system of attract-capture-deliver and working deals face-to-face with the people willing to pay very well for the leads.

One of my partners has a client who went to a local real estate company selling condos in a very lively, large metropolitan area. He made a deal to get 10% of resulting condo sales in exchange for providing leads to the company.

He set up a simple content site on the area, relocation information, and other relevant, attractive content that people looking to move to the area would be interested in. He now gets $10,000.00 every time a condo is sold to one of his generated leads.

He set up the deal face-to-face and the company is happy to pay him for helping them sell out their inventory faster than just relying on old fashioned offline lead generation.

There are people in your local area, most likely, willing to do the same kind of deal and who are totally unaware of how easy it is for us pubshers to generate leads for them. They are mystified by the web and think you are a “geek genius” who they are happy to simply pay to do your magic!

This business sure beats going to the same places and trying to teach them to do it themselves as a consultant. First of all, they don’t WANT to or they would already have started the long arduous process of learning and investing in an online presence for this purpose.

They want you to do it FOR them and will pay you to take the pressure off of them to learn how to generate e-leads.

Food for thought. This industry is growing in all directions and if you know how to build content sites that rank well in the engines and get a lot of traffic, you can make a killing selling leads instead of just peddling “clicks.”

Concentrate on what's important...

by: Phil Wiley

This is only my second letter in seven or eight weeks. Sorry about that, but at first I had no Internet connection when things went wrong with my satellite service (I'm now on wireless broadband)
and then I developed a quite serious illness which I'm slowly getting over.

If you want to, you can read more on my forum I reckon you should go there anyway, it's a great community.

Incidentally the forum posts are being indexed by Google, which makes it a good place to get links to your websites - as long as you've got something useful/interesting to say that is :)

Ok, I'll keep this relatively short because I'm still not feeling too good. But I hope that normal "service" has now resumed.

1. Concentrate on what's important...

First of all, it looks like I'm missed seeing a lot of new products since I've been offline.

When I visited my forum I saw a number of programs/software being talked about that I'd never even heard of.

And, do you know what? I didn't really care that I'd missed the products being announced.

There's probably nothing wrong with them. They're most likely useful. They're probably worth investigating.

But... remember this.

It's IMPORTANT to not get distracted with new things all the time. You could spend all your limited web time learning how to use
new tools, when really you should be focusing on improving your sites and your skills and your own business.

I remember David Garfinkel and Mark Joyner saying to me in Vegas that I should focus on what I'm good at (in my case writing).

And that's what you should be doing too.

Play to your strengths.

Work out what you're good at/what your main interests are and give them most of your attention and time.

Don't get sidetracked by everything new that comes along.

Write down your "online business" plan, even if it's only on one piece of paper. And work out the steps you need to take to achieve success with it. Doing this will help you focus on what matters, and it will clear your head so that you know where you should be spending your time.

Once you've mapped out your action steps you need to follow them. Don't make a plan and then not stick to it. Don't let anyone or
anything put you off. Go for it.

Don't sign up for every crappy new scheme that comes along. Don't buy every new piece of software or every ebook.

Do what works for YOU and use the tools that works for YOU.

And just go for it.

2. One of the smartest brains around...

I'm not sure if you've heard of him, but James Maduk is one of the smartest business brains around. He's been working online since 1995, writes monthly articles for Entrepreneur Magazine, and he's an expert at online selling.

Plus he's got more products on the market than anyone I know, even beating the prolific Marlon Sanders.

So why he's not amazingly well known in this field I'll never know.

I'm a big fan, especially of his member only site

If you'd like an introduction to his style and knowledge have a look at one of his free weekly webcasts, where he uses "internet whiteboard" technology to get his messages across.

And when you've finished watching and listening you might fancy signing up for his affiliate program which is looks like turning into one of the best around.

3. Free Amazon Tools...

If you're promoting Amazon's affiliate program here are a couple of useful sites which help you automate the process.

http://www.associatesshop.com/

and

http://www.addassociate.com/add_register.php

Associatesshop lets you add an Amazon store to your site and sell products of your choice, while Addassociates provides you with code which works much the same way as Google Adsense -
meaning it "reads" the content of your webpage and displays context related products.

Of the two I prefer Addassociate, but you can't use it on pages where you're running Google Adsense ads.

Anyway, they're both free and could be a useful addition to your sites.

4. Beginners Bit...

I get heaps of letters about how difficult it is to build a good looking website. But I get even more letters about the complexities of getting a webhost and uploading pages to it.

One simple way around this is to use Site Build It! (SBI) because it offers an all-in-one solution.

The mastermind behind SBI, Ken Evoy, has been really busy with SBI over the past few months, constantly adding new features and making it easier to use. I've owned SBI for a few years now and it's now a far, far better site building tool than when I started using it. And it was good then.

One thing SBI is ideal for is displaying Google Adsense ads.

To really make big profits from Adsense you need a lot of content pages. Using SBI for these sites makes sense because once you've got over the learning curve it leaves you totally free to
concentrate on providing that content. So you can quickly put out a lot more pages.

Plus the in-built tools help you keep that content on topic, which means that Adsense can read that your pages correctly and display relevant ads.

In fact Ken has put together a very good info site about using SBI with Adsense. You should spend a bit of time reading through it.

http://salesnow.sitesell.com/adsense/

5. Stuck for ideas what to build a site about?

Try reading Michael Holland's Strike it Niche.
It's a great place to begin.

Michael's done a great research job, giving you ideas for 70 different sites, and explaining just what you need to do to profit from each
of them. Reading this ebook should leave you dancing with enthusiasm.

6. As a follow on to the stuff higher up...

Do you ever feel like you're drowning in a sea of data?
Well you're not the only one.

I just checked out the online edition of The Guardian, one of the best UK daily papers, and found this report:

"There's a lot of data on our hard disks, and there's more accumulating by the day. The University of Berkeley School of Information Management and Systems has just updated its "How Much Information?" study. In 2002 we created over five exabytes of data, in the form of video, print, magnetic and optical media — an increase of over 30% a year since 1999. That's equivalent to half a million new collections the size of the US Library of Congress — 92% of which was on magnetic media, and most of that was on hard disk."

Gaga over Google Adsense

by: Dustin Hemmerling

Gaga over Google

Google Adsense has taken the world by storm. Now the small guy can get a slice of big profits. But exactly how should one go about generating revenue from it? This article is designed to help you to decide what sort of web-page to make – one that will realize the largest profits.

First you should pick a theme where there is at least some competition. That is to say, if you choose a family history web page, you may only get genealogy ads in your Adsense boxes. These may be very low paying ads and hardly worth your while. Before building a web page you should check and see how much people are paying for a certain type of ad. To that end – PC Bidbrowser will give you an idea how much advertisers are paying at Overture, and you can extrapolate or take an educated guess at Adsense.

But is finding the highest paying keyword the best way to build a page around? Consider the point that there may be so much competition that your web-page may never see the light of day. If no-one ever reads your site, you have no clicks, hence no revenue. No, the money-making truth lies somewhere in the middle. You need a topic that has low enough competition that people will actually find it on search engines, but also high enough competition that you will receive some cash from advertisers.

A neat program called ‘keyword sleuth’ allows you to find alternate keywords that are still highly searched yet low in competition. Other programs do similar functions.

Find 6 or so topics that you find a nice balance between competition and reward. Now how do you build a web-page that will give some new slant on the topic?

Does your web-page really need to be unique? Perhaps you could write an interesting page or two about the subject along with some links. For instance, perhaps you want to write a site on stock market trading. If you’ve ever been in the stock market you could write a real life trading experience. Make it exciting, while keeping it truthful. What led you to invest? What stocks did you trade and why? Did you make money or lose some? Do you have any advice to give to new investors? Could you find a couple of links for free screeners or some other tool that would be useful? Did you employ any special techniques – humorous or not?

You see, it doesn’t have to be about making millions with your trading system, it can be a funny life experience which we all can learn from.

Thanks for reading and I hope you start your profitable business soon.

6 more free steps to making money online

by: Darren Power

Copyright 2004 Darren Power

If you read my previous article you will know that the goal of these articles is to teach you ways to get started making money online without having to spend any money.

This is the second in the series and this time we deal with having your own blog. There are endless ways of making money once you have traffic, and your blog will get you traffic. The income we will be looking at today will come from Google Adsense.

There are multiple benefits to having a blog including the low cost (or no cost), the resources that will help you get traffic to your blog and the fact that you can provide your blog as an RSS feed. An RSS feed will allow readers to automatically receive your updates into their RSS reader.

Let's get started with our 6 steps.

1. Set up your blog. You will need to decide what you are going to blog about. You should decide on a theme and name your blog appropriately.

There are a number of free ways to set up a blog & to have it hosted for free. We will go with Blogger.com for our first blog.

Blogger will allow you to set up a blog for free they will host it for free and they will ping search engines every time you update, meaning you will get spidered & found.

Visit blogger.com & click the button on the front page labelled 'create your blog now' then follow the step by step instructions that Blogger provide.

Some key settings you will want to get right are:

I) 'Host your blog at Blogger' = Yes
II) 'Add your blog to our listings' = Yes
III) 'Ping Weblogs.com' = Yes
IV) 'Publish Site Feed' = Yes

2. Write some content. Before we move any further there has to be some information on the site & that means that you have to make some entries. You can write some of these entries yourself & some can be quotes from sites of interest to your reader that you can post using the Google Toolbar.

You can download the Google toolbar for free at toolbar.google.com. The toolbar includes a Blogger button. When you visit a site that has something of interest to your readers you can highlight the appropriate text & click the Blogger button. The content will then be added to your blog along with a link back to the site.

3. Once you have some content eg a weeks worth of blogging with 1 or 2 entries for everyday, you can apply for an adsense account. When you sign in to Blogger you will see an invitation to join Adsense. Use this link and apply for an account.

You can find out all about Adsense on the Adsense page but basically you get Google ads on your site & get paid if your visitor clicks them.

Google will decide what adverts show on your site based on the content it finds within.

You need to be aware that Google will decline your application if your site is not considered to have content. Nobody outside of Google knows the precise rules on this.

Once you have been accepted you can get some javascript from Google to add to you site. Copy this & then log in to Blogger.

Once you have logged into your blog you will see that one of the tabs across the top of the screen is labelled 'Template'. Click this. You will need to know a little bit of HTML to help find the right location to paste your Google code. But with a little experimentation you will find the right place for you. See the resource box at the end of this article for more help.

I would suggest that the ads need to be seen when the site loads but should not be too obvious or dominate your site.

4. Write some more content. Try and keep your content coming at regular intervals as a number of directories will check on your site at regular intervals & the smarter ones will visit on a schedule based on your update schedule. They will probably determine this in the hours after you first submit to them. Which is what we will do next.

5. Submit your site to Blog & RSS directories. Because you are hosting at Blogger, Weblogs.com will already be notified when you update your blog. (That means that every time you make a new entry they are automatically notified) You will need to manually submit to the various other directories some of which will require a link on your site to theirs.

You can add these links to your template below your Blogger logo. For a list of directories to get you started visit www.themoneyseed.com/rss

6. Keep writing interesting content. Ideally you want people to come back again and again. As with customers its harder to get a new visitor than to keep existing visitors. So make it interesting, in fact make it so interesting that they can't help but tell all their friends about it also.

As with most free ways to make money this will take time to get going, but if you can build a following you will make money.

A Niche Marketing Model In Three Easy Steps: Keyword Storage Sheds

by: James Jackson

In this article we will review how you can put together a powerful three
step an action plan to attack a niche market.

Step I. - You Must Research A Niche Market.

First and most importantly you will have to research a market. I have
already done this and below the keyword example is -

Storage Sheds

Here are the top four keyword phrases on this list for this niche topic. The
full keyword list for this example was provided from this website -
http://www.findhotniches.com

NOTE: The full keyword list for contains over 250 phrases.

KEYWORD PHRASE 24 Hr Count 24 Hr Prediction

------------- ------------ ---------------

storage sheds 1345 1151

storage shed 631 540

outdoor storage sheds 445 381

storage shed plans 409 350

Now that we know that there is an actual demand for storage sheds we
can move on to step two.

Step II. - You Must Determine What The Surfer Really Wants.

This one is glaringly obvious that the surfer is looking for storage sheds
which is a physical product. They obviously need or want to have extra
storage space on their property or nearby.

More than likely the surfer wants to find the cheapest and easiest way to
get the best and most suitable storage shed for their needs.

So we need to move to step three.

Step III. - Put Together Your Profit Strategy.

You have several options to profits from niche this niche market but here
are just a few:

1. Create A Review Website.

You could create a website reviewing different types of storage sheds that
includes information such as:

- What sizes and models do different storage sheds come in?
- What type of material different storage sheds are made of?
- How long will your storage shed last before you have to buy a new one?
- What kind of storage shed you should buy based on your areas climate?
- What is required to put together a storage shed and how long does it take?
- Which brand of storage sheds are easiest to construct?

Do you get the picture that I am trying to paint here?

This will give your surfer a real reason to stay on your site and come back
often.

You could easily get this information by interviewing different storage
shed manufacturers or suppliers by giving them a call or emailing them.

Many times product manufacturers already have this type of information
already created to better sell their product. If they do ask them if you can
you use the information to add content to your website.

Also, you can ask them if they have an affiliate program for their storage
sheds. If not ask them if you could set up one for them and negotiate a
percentage of the sales for your self.

2. You Could Create An E-book or Physical Product.

How To Easily Build A Rock-Solid Long Lasting Storage Shed
Perfect For Your Specific Needs With Just $50 Worth Of Materials.

If you cannot write e-book yourself you can outsource this writing
project to a professional writer at the following sites:

http://www.elance.com
http://www.freelance.com
http://www.guru.com

3. Generate Extra Revenue By Joining the Google Adsense program.

This is pretty simple. Jus sign up for the Adsense revenue sharing program
at http://www.google.com/adsense. Each time someone clicks on one of
the ads on you website you will get paid a percentage of what the
advertiser pays to Google.

It is really easy to get set up with Adsense and the ads are automatically
targeted to be relevant your visitors interest. All you have to do is log
into your Adsense account and copy/paste a special code into your
web pages.

Always remember, marketing your website is a game of numbers and it
is not wise to build a business around any niche topic without doing the
proper keyword research before hand.

If there are not enough people interested in what you have to offer you
will not be able to bring enough traffic to your website to turn a decent
profit.

Is Your Site a One Trick Pony?

by: John Gergye

Copyright 2004 John Gergye

Don’t know about you but I really look forward to watching The Apprentice on TV each week. Because it almost always offers a lesson in online marketing.

Take the recent episode where the two teams were charged by The Donald with making money any way they could selling services to dog owners.

Drama aside, the team that lost was a so called "one trick pony". They pinned their success on one thing - dog washing. A good idea but not quite good enough. Because the winning team not only offered dog washing but dog massage plus nail clipping too. I don’t think it’s a coincidence that by offering a variety of services they earned three times as much.

Income diversification is also a winning strategy online. One I mention to all who will listen. That’s because it’s dangerous to depend on one product’s cash flow for your site’s survival.

So here are three ways to avoiding the fate of most one trick ponies.

===== > Promote Your Own Product

I strongly believe you should have your own product to promote.

Ideally something digitally delivered like an eBook or software? This way your "bread and butter" can’t suddenly be taken away from you should the product owner decide to no longer use affiliates. Which happens you know?

Even better it’s smart to develop a higher priced back end product that offers even more help. Doing so knowing that if you offer a high quality product a certain percentage will want even more ideas and solutions from you. And these back end sales are the easiest kind.

Oh and don’t think I didn’t hear that groan two paragraphs ago. But anyone can develop a starter info product in 24 hours.

• Develop a list of 25 pressing questions those in your niche want answered.
• Have a friend interview you for an hour over the phone asking you those questions.
• You provide insightful answers while taping the call.
• Transcribe the audio tape and convert the text into a PDF file.

There you go - nearly instant product. If it sells flesh it out further and raise the price to reflect the added value. If not try again with another topic.

===== > Promote Related Affiliate Products

But what if your visitors don’t want YOUR product? Well, don’t let them slip through your fingers without a fight. In this case affiliate products ARE the perfect solution.

Because a site focusing on weddings can not only sell a wedding planning book it can also offer one on how to throw a bridal shower. Or another how to get the best deal on your honeymoon.

Now to find such related eBooks available at Clickbank I use Affiliates Alert. It’s time saving software that runs from your desktop. With it you can find top selling products by keyword or commission payout by searching the entire Clickbank Marketplace or just a selected category. Best of all you can download it for free from www.AffiliatesAlert.com.

===== > Cash in on Waste Traffic

Still not every visitor is going to buy from you no matter how many tempting solutions you dangle in front of them. In fact the vast majority won’t. But that doesn’t mean you still can’t make money off them.

The most common way to cash in on waste traffic is to use Google’s Adsense. That’s where you display Google Adwords ads on your site for some unspecified cut of the action.

The nice thing about Adsense is you can be up and running in no time. All I do is incorporate the Adsense code in my page templates using SSI or server side includes. That way every new page added gives me more opportunities to make money.

Now if the mystical and magical nature of Adsense is a turnoff, there are other services that offer similar revenue sharing programs. Even better some, unlike Adsense, let you specify the keywords you wish to target. Here's a short list of them.

Searchfeed www.searchfeed.com
RevenuePilot www.revenuepilot.com
AllPPC www.allppc.com
BidClix www.bidclix.com
Azoogle Ads www.azoogleads.com

Of course maybe you don’t want to settle for pennies and would rather shoot for dollars? Okay so what if the ads served up were for ClickBank products? Here are several ways to do that.

CBAdwords http://cbadwords.com
CB Clicks www.cbclicks.com
ClickAdWords www.clickadwords.com
CB Ad Generator www.procoversdeluxe.com/cbgenerator

The thing to remember about Adsense, or any of the alternatives, is visitors can’t click on the listings if they can’t see ‘em. So make sure you display the listings front and center. In the visitor’s face. If at all possible within the actual page content. For sure not at the bottom or below the fold somewhere lost in the recesses of the web page.

So there you have it. Three ways to diversify your online marketing efforts. Play your cards right and you won’t end up washing dogs for a living.

Five Knockout Affiliate Tips

by: Nicholas Dixon

Here are five “hook em in the jaw” affiliate tips that really
work. Implement them and see how well they work for you.

(1) Develop a positive and realistic mindset. Do you believe that
you can get rich quick or that your business will take time to
grow? Those who believe in the online hype are the ones who
normally lose. Think positive and know in your heart you can earn
an income from your efforts.

(2) Too much information or the lack of it can be dangerous. Not
using the knowledge that you have gain can stop your business
from getting off the ground and not having the right information
can have the same effect.

(3) Market your programs with Google Adwords. This is a powerful
strategy you can use and as long as you earn more in commissions
than your PPC costs, then you are getting something for nothing.

(4) Write your own ads, articles and reviews instead of the
pre-formatted ones offered by affiliate programs. This will set
you apart from all the other affiliates in the same program.

(5) Make sure your affiliate program matches the content of your
website or newsletter. If you have marketing content then you
should promote marketing products on that page. Think of it like
matching ads to the page content like the way Adsense does. There
may a few exceptions to the rule though, even Adsense does it
some time.

There you go. A few tips to help you with your affiliate programs
whether you are looking for your first check or to boost your
current earnings. Try them all or even a couple and test and
track your results. I am sure Lennox Lewis would be proud of your
hooks and jabs

© Oceanroc Web Publishing

About the author:
Nicholas Dixon is the CEO of Oceanroc Web Publishing. You are
invited to sign up for a free five day mini course on search
engines available at

Adsense - 7 keys to empire?

by: Richard Keir

Copyright 2010 Richard Keir

There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I'm making $5000 - no make that $15,276 a month from AdSense on my sites. And now I'm going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it's impossible? Certainly not. I know people who make that more.

But a little reality. Those people don't have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you've got your 15K a month.

Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you've got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.

And you are continually dealing with sites that don't get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you're not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.

You can make money, you can build an empire. But it isn't easy or quick no matter what you hear. And it really isn't a business. It's not a long run proposition, it's not stable. You need to keep creating more sites as older ones fail - or you need to be smart and use those AdSense revenues to build an enduring business.

You put up with this down to here, so here are the real 7 "secret" keys to AdSense.

1. The best performing AdSense type is the large rectangle. This has been tested over and over.

2. The best colors are blue for the link - surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that's bogus. There are maybe 4 surfers in this galaxy who can't tell a Google ad when they see one. They are not going to believe it's part of the text. Wake up, OK?

3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it's a fad.

4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).

6. You have to track what you're doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don't test and track, you're flying blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.

Probably any course or book can help you if that's what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You're going to have to learn the ropes and put in the time.

Like everything in life - the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There's no magic bullet, no ultimate secret to buy. There's no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).

Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable - one single tiny thing - is worth more than any book or course costs. One useable idea and you've gotten a great deal. If you learned something you didn't know or had forgotten, then it's worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.

About the author:
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit - you can find more articles at

Traffic Arbitrage- The new kid on the block

by: Austin Akalanze

A near risk-free and immediate way to create residual income [part one}

The Internet is a dynamic and ever evolving market place. It is full of promises and opportunities. It has the potential to turn people's fortunes around in very short orders. If you have been on the net for any reasonable length of time, such names as Yanik silver, John Reese, late Cory Rudl, Mike Filsame, Simon Garbowski and Mark Joyner to name just a handful, would not be unfamiliar to you. And if you are not familiar with these names, do not worry about it, you will soon be. These are regular folks that have leveraged the power of technology- the Internet to change their fortunes.

Apart from the big wigs, there are smaller folks out there who are raking in bundles of dollars everyday, using one or a combination of the various opportunities and income models the Internet has to offer. These income models range from Affiliate marketing, Resell rights, and Downline builders, to Auctiions, Dropships, Permission marketing, Google Adsene and now Traffic arbitrage.

Of all the income models, I like Traffic Arbitrage the most. It is simple, easy and can be implemented in very little time, even by those who know nothing about doing business on the Internet, once they get the hang of it. Making it even easier, is James Jones using his new Traffic Arbitrage page builder at Click Profit Pro.

Traffic Arbitrage? I am glad you noticed. Yes, Traffic Arbitrage! I would not say "Google Traffic Arbitrage" as many would, because Traffic Arbitrage goes beyond Google. Google is mighty and powerful, but if I could achieve the same results using cheaper search engines, why not. It does not always have to be Google. The cheaper the Cost Per Click, CPC, the better for our purpose. Remember, we are not looking for FREE traffic. We are buying traffic in one market to be sold in another market. And targetted traffic is targetted traffic whether it is coming from Kanoodle or from Google. However, for our purpose, we are using Google Adwords and Adsense.

But what is Traffic Arbitrage? Coming from education, I am sold on the idea of breaking concepts down to their component parts. To answer that question, let's look at the definition of Arbitrage. According to the Encarta World English Dictionary, Arbitrage is "The simultaneous buying and selling of the same negotiables or commodities in different markets in order to make an immediate and riskless profit".

Looking at our keyword phrase, and the Encarta definition, it is clear that the commodity of our trade is internet or web traffic. Also looking more closely at our Encarta definition, three operative phrases emerge, namely: simultaneous buying and selling, different markets, and immediate and riskless profit. Now, I do not know about you, but of all the three operative phrasology, I like the last best: immediate and riskless profit. Wow!

Immediate and Riskless! I am SOLD. Going, going and gone.

I don't know about you, but I do not know any businesses where you can make immediate and riskless profit, other than Traffic Arbitrage. Even in Traffic Arbitrage, there is a miniscle element of risk. Very minute. I just have to be hornest with you.But in the real sense of it, the profits can be immediate and near riskless.

How does Traffic Arbitrage work? I am glad you asked. It is simple once you understand it. And good a thing, it is not rocket science. If I do it, anyone one can do it PERIOD. It is as easy as that.

Now Google in her never ending wisdom, created two very compelling and successful campaign platforms- Adsense and AdWords. On the one hand, Adsense offers advertisers a way to reach deeper into their market without breaking their bank, by having Google place their campaigns on participating sites with content related to advertisers products and services. It also allows content creators a way to make a little money for making their webpage available for dispaly of these adsense ads. The advertiser wins because he is getting perfectly target traffic and deeper market penetration, and the content creator wins because he is making a little money doing what he loves to do.

On the other hand, AdWords offer advertisers a quick and cost effective way to drive immediate and targetted traffic to their sites. Like Adsense, Adwords are on a Cost Per Click basis, but unlike Adsense, they appear only on search displays on Google. The advertiser bids for a position on Google search results, and when a searcher clicks on the advertiser's ads, he the advertiser is charged the bid value of his campaign.

In part two of this two part series on Traffic Arbitrage, will look at the process of setting up a Google Adsense account and Adword account. We will also bring the components together to demonstrate how this genius technique can be use time and again to create residual income.

About the author:
Austin Akalanze is a dream builder a keen observer of the emerging voice over internet protocol technology and a Traffic Arbitrage specialist. He enjoys writing poetry.

Getting Approved by Adsense in a Jiffy…

by: Anik Singal

Copyright 2010 Anik Singal

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developing the site to submit for approval – but to be honest; I spend less than a day (if that!)

What we found is that Google is not nearly as picky as they make themselves sound to be. The trick is to make your site in such a way that you are just providing content; we have found that the less selling you do on your approval site, the better.

Don’t worry, once you’re approved you can use that code wherever you want – so put it on other sites that sell later. But for the purposes of getting approved, try to limit to just content, content and more content!

Now, for the disclaimer before we start talking about how to get your site approved for Google Adsense. I am not a member of Google at all, everything I am about to say is all speculation and experience. I have helped over 50 clients get approved for Google Adsense without having even 1 of them not get approved – we have 100% approval rate on FIRST try.

All I am going to teach you is exactly what I do for them.

There are three main elements that I focus on when getting a client approved:

1. Site look and feel – Not that Google wants a $10,000 professionally designed website, but they also don’t want some piece of junk. Make sure to at LEAST have a presentable website – even if it is just a few tables and a solid background color. Avoid using tacky backgrounds or unprofessional color contrasts.

2. Content – The most important – Google believes in content. If you try to get a website with just a few pages approved, I don’t think you will have any luck. You need to have at least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.

3. Traffic – Many “experts” say that Google looks to see what kind of traffic you have and that they do not approve new sites with no traffic. My experience says that these experts are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get your site some traffic.

Here are useful tips you need to make the entire approval process easier and quicker:

>> Get content from article directories like www.goarticles.com – just put those articles in your site, getting 15-20 is easy.

>> Before you submit your site for approval, post at some forums with your website’s link in the signature file – this will help you get some immediate traffic.

>> Make a very simple website with 15-20 articles, a contact us page, a privacy policy and the typical disclaimer.

That’s it – you’re ready to get approved for Google Adsense. I know I made it sound too easy, but honestly, we have a track record that proves it. And remember, if you do not get approved, you can always fix things and try again.

So, stop waiting – apply now – Google Adsense is a great source of income.

About the author:
This article is written by Anik Singal, founder of AffiliateClassroom.com Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.

A Smart Trick for Attracting Higher Paying AdSense Ads

by: Diane Nassy

There are no guarantees in life, so I don’t guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don’t follow these suggestions.

Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you’re not going to get rich running .05 cent ads on your site, but getting a few $100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right?

Now the problem is, Google is pretty closed-mouthed about who is paying what for their ads, and there is no real way to determine which words pay the most per AdSense click.

But ah, far away in a parallel universe we find another Pay-Per-Click provider called Overture. It seems that Overture is less sensitive about releasing their top-priced words and anyone who cares to find out what web sites are paying for words and phrases can do so by simply using Overtures tattle-tale special pricing tool (http://www.pixelfast.com/overture/). And it couldn’t be easier to use. You simply type in a key word or phrase and the tool returns a list of advertisers using that word and how much they are paying. It even shows you the actual ad.

Oh what a treasure trove of wealth-grabbing results this can be if you know what can be done with that priceless information.

Consider this possibility

Any key word or phrase that’s worth big bucks on Overture is probably worth big bucks on Google as well, maybe even more, right? So try this experiment:

Enter the phrase “SEO Services” without the quotes in the Overture tool (http://www.pixelfast.com/overture/). When I entered that phrase on the day I wrote this article, I was found a company called SEO Inc. that was willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50. Other bidders appeared below them in the $3.00 range straight on down to some who wouldn’t pay more than a dime per click.

Now, if a company is willing to pay that much money for a click on Overture, it is probably willing to pay that or more on Google. Even if that particular company isn’t advertising on Google, you can be pretty sure that the same key phrase is drawing near the same bid price from other companies who do advertise on Google. So what that means is there is no way that you can possibly afford NOT to have some web pages posted somewhere that are targeted to those sweet-paying words.

All you have to do is use Overture’s pricing tool to find the highest-paying key words that are related to your site and then optimize those words to start pulling similar ads. If all goes to plan, you can perhaps double, triple, or even quadruple your AdSense revenue without needing any increase in traffic or click-through rate.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit
Email : deeljeabiz@gmail.com

Blogging for Dollars

by: Sharon Housley

Copyright 2004 Sharon Housley

Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Whether a blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:

1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.

2. ) Affiliate Programs (Product Endorsements)
Affiliate Programs work when an affiliate web site receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.

3. ) Product Promotion
Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.

4.) Banner Ads
While less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.

As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a communication means to many.

About the author:
About the Author:
Sharon Housley manages marketing for the NotePage and FeedForAll product lines. Other sites by Sharon can be found at , and

How to Help Google Make up its Mind

by: Diane Nassy

As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That’s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.

If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it’s displaying non-revenue Public Service Ads (PSA), then that’s a sign that you need to work harder to help Google make up its mind.

Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it’s actually pretty easy to lead the poor spider down the wrong path.

It’s not enough to simply depend upon your site’s keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises.

For example, suppose that you have some text on your page that reads “I love Guns ‘N Roses”. There is a good chance that you will either end up with PSAs, because “Guns” is a known Google “stop” word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word “Roses”. But if you modify your content slightly to have it read something like “I love the heavy metal and hard rock bands like Guns ‘N Roses”, then you should start pulling ads that match your site’s theme.

The words “heavy metal” and “hard rock” are called supporting keywords. Their job is to help define the context that the actual key word is being used in.

When the Google spiders are fed both supporting and actual key words they are better able to make the right decisions on your behalf.

The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more “weight” than those that appear farther down. Tags are also important. H1 and H 2 tags have a higher precedence over P tags, and B tags are significant as well.

The key to getting the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.

Once you reach that goal, you can read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results.

Sometimes it seems that the Google spider is doing all it can to not get along with you. The next time you have that thought, stop to consider the possibility that the Google spider is having the same thoughts about you!

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit
Email : deeljeabiz@gmail.com

10 Great things NOT to do with Google AdSense

by: Diane Nassy

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• Hidden text or links of any type.

• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit
Email : deeljeabiz@gmail.com

Google Adsense Strategies and Tips

Google Adsense Strategies and Tips
by: Alden Smith
Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.
If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.
You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."
You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.
As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.
It is still wise to look at other people’s information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.
Our website, http://www.for-the-record.biz, is a good source of information for the beginning marketer. We present a lot of content for those needing more information on a variety of subjects.

Winning the (r) Google AdSense War

by: Willie Crawford

Some owners of content sites are earning four and even five-figure incomes per month selling "nothing." They're doing this by selling their targeted traffic to other websites through Google's AdSense program.

If you're not familiar with (r)AdSense, it's where (r)Google pays website owners ("publishers") to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers' sites.

Many publishers have discovered that running Google AdSense ads is more lucrative, and less trouble, than marketing their own products or services. So an entire industry has sprang up around monetizing websites using AdSense and other pay-per-click programs.

The "industry" is mature enough that seminars are even held that teach how to best monetize your content sites. I'll be attending a seminar, in New Orleans, Louisiana, on September 9th - 11th, 2010 , that has this very focus. You can read more about it at: http://WillieCrawford.com/new-orleans-seminar.html

Since MOST people I've communicated with aren't earning four or five-figure incomes per month, let's examine how you increase your chances of earning these amounts.

First of all, your website has to be on a topic (a niche) where people are spending lots of money. There are niches where advertisers often spend $40 - $50 per click... just to get visitors to their websites. Obviously, these visitors buy "things" on these websites that make it worthwhile to pay that much for the traffic.

In case you're wondering what keywords any "sane" marketer would spend $50 on a single click for, read on...

Certain visitors to websites, that later convert to customers, could literally be worth thousands, even millions, to marketers. These marketers know the lifetime value of their visitors, and have the conversion rates calculated! Markets where customers can be this lucrative include legal/lawsuits, medical, higher education, real estate, new and used vehicles, investments, travel, and products offering residual income. There are many others.

I actually have a list of over 9000 keywords that I consult when building a new site, or optimizing an existing site. Doesn't it makes perfect sense to create sites that attract visitors with a high value-per-visitor?

You can grab a copy of my list along with a few personal notes on how to monetize these high-value keywords at: http://9000TopPayingKeywords.com

The keywords on the list above range from 93 cents to $108 per click. There ARE higher priced keywords but you probably don't want to focus on them since the competition can be incredibly cutthroat. There are niches where your competitors will actually sabotage your efforts. Money does that to some people :-)

It makes economic sense to build a site around topics where people are actually spending money already.

It makes sense to target a market where people have money to spend - and they expect to spend it on products similar to yours. In that sense, you can even set up site designed to generate traffic for governmental agencies, foundations, charities, etc. It's all about getting in front of the traffic and then re-directing that traffic to those willing to pay for it.

When setting up content sites, it's important that you not violate the terms-of-service at the pay-per-click management firm that you plan on using. For example, Google actually tells you that you should not build sites just for their AdSense program. Yet, they need sites to display their customers' ads in order for their program to work.

It's a delicate balancing act. Google wants to deliver relevant clicks to their customers. They know that traffic coming from "junky" or "spammy" sites may not convert as well for their customers. This would lower their customers ROI, and lead to many unhappy customers. This would drive Google's customers to their ever-growing competitors.

Google wants webmasters that have quality, targeted traffic to run AdSense Ads. When you set up a free blog on Google's Blogger.com they even have the AdSense invitation "programmed" into the signup process.

So how DO you win the Google AdSense War and get your share of that multi-billion dollar advertisers' revenue stream? You build high-quality content sites that focus on niches where people are spending money. It's as simple as that. You let those already doing it teach you what works best - it's a easy as that!

About the author:
Willie Crawford has taught PROVEN Internet marketing
techniques to thousands of successful Internet
entrepreneurs since late-1996. Grab a free copy of
his comprehensive, 20-Lesson Internet Marketing
Success Course now at:

Google Adsense

by: Phil Wiley

here's an all about Google letter. It didn't start out that way, but when my fingers got typing that's what flowed out of them.

My brain could have had something to do with it too. But not a lot. It's still quite muddled from being ill.

Hope you find this stuff below useful.

1. Google Adsense stuff

I've heard that Google have been getting tough on Adsense sites recently, investigating sites displaying Adsense and removing ones which don't meet the criteria.

You see, what's happening is that people are getting approved for one site, then adding the code to other sites they own.

That's fine by Google as long as the new sites have nothing wrong with them/don't break Google's small print.

Well some of that small print is mighty small and two friends have written to me this week to say their sites have been banned in the past 7 days.

Why?

Well both for the same reason. They both put a lot of work into building new content sites and put the Adsense ads up on almost every page.

But it was obvious that the sites had no purpose other than displaying the Adsense code.

They didn't try to get subscribers to their ezines, they didn't promote affiliate programs, etc.

All they did was have good quality targeted content + Adsense.

Now you might think there's nothing wrong with building a site like that, but Google just doesn't like it when it comes to Adsense.

One friend sent me the letter Google sent him. Here's part of what Google had to say:

"Ads may not be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant."

______________________________________

Ok, so seeing that having quality content isn't enough, what can you do to make sure your own Adsense sites don't fall foul of the rules?

______________________________________

Well what you have to do is give your sites an extra purpose.

Here are a few ways of doing that:

# also display some affiliate links on the pages, and include an affiliate graphic or two.

# perhaps run a news ticker. You can get good ones from a number of sources, but one of the best is http://www.moreover.com which
has newsfeeds covering a huge variety of niches.

# link to authority sites on the subject, even though they're probably not linking back to you.

# start an ezine and have a subscribe box displayed prominently on each page.

# if your site is about online business/marketing give away a free ebook or two. But make sure they're quality one's you can customize with your affiliate links so that you stand a chance
of profiting from them.

# have a poll running on your site. I use a good one from One Minute Poll

If I were you I'd do all of them.

2. Google Adwords Traffic:

One way of GUARANTEEING plenty of visitors from Google is by buying Adwords.

If you do it right you can make a fabulous income. If you do it wrong, you'll be well out of pocket.

Recommended Adwords Resources ->

Chris Carpenter's GoogleCash ebook, which details how Chris makes a living from Adwords. An excellent resource.

I'm a big user of Google Adwords to promote my many mini sites. And it's now made easier because of the help I get from using GoogleCash and AdWords Analyzer. Read the page listed below to
follow this strategy (it works).

http://www.ozemedia.com/google-adwords.htm

3. Google and blogging...

Google is still ranking frequently updated Blogs very high. And having your own blog (and keeping it to the theme of your main site) could be a great way of getting more traffic.

To learn how to do it well I'd like to recommend you read James Maduk's Blogging Secrets which is a really good multimedia ebook. Very tasty.

Like his excellent Google course "How to Get Ranked #1 On Google" it's a combination of Audio / Video / Whiteboard Training and Screen Captures. (plus you get 4 Hours of bonus audio
interviews from his private E-learning sessions.

If you're thinking of blogging for profit you need to read this first.

4. More Google Stuff...

Your commercially oriented sites probably took a rankings kick in the guts in the last Google update.

Don't worry, you're not alone. This site lets you enter the main keywords for your site and see how many other sites with the same keyword phrase have dropped in rankings.

Not really useful, but interesting.

http://www.scroogle.org/

More useful - in fact a MUST READ if you're at all interested in learning more about how and why Google's latest update is affecting your sites - is a detailed online report "A Statistical and Experimental Analysis of Google's Florida Update" written by Leslie Rohde who developed that marvelous ranking software Optilink.

There's no charge to read it, though Leslie could easily have packaged it up into a "special report" and sold it.

When you've done with reading it though, I seriously suggest taking a look at Optilink.

Leslie is one of the most knowledgeable search engine people around, and the Optilink software works a treat.

_______________________

Looks like an Adsense competitor is on the way early in 2004 http://www.quigo.com/adsonar.htm

Overtures efforts in this field are in beta, with some major sites already running content matched Overture advertising, (and rumors that it's going to be opened up to all of us) and Commission Junction have got a contextual advertising/content matching solution in the works - though unlike Adsense it's very unlikely
to offer pay per click.

You can get more on Overture's Content Match here and while you're there you might want to consider advertising on them. I've had an account there for years now and get tons of traffic to my mini sites. A friend of mine, Paul Manuel, wrote a free report
detailing how he makes a great living from his Overture advertising. you can get it here.

Ok, one last Google thing: Trackmeat.

It's no cost software that saves you logging into Adsense 50 times a day to check how your commissions are doing.

Once you install it and click "Go" it minimizes right away, and your AdSense income will update down in the taskbar and system tray at intervals set by you.

It also works for Commission Junction.

(note: I haven't used this software, so I'm not recommending it, just informing you that it exists)

About the author:
Phil Wiley is the author of the best selling book Mini Site Profits www.minisiteprofits.comand writes the free weekly Letter from Phil at www.ozemedia.com

Meet Adwords, AdSense’s Fraternal Twin

by: Diane Nassy

AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That’s if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can’t “buy” their way to the top

Google doesn’t simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad’s placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it’s more popular with Google’s audience.

I say “in theory” because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I’m not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I’m sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit

Are you using both sides of the GoogleCoin?

by: Jason Hulott

By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay
Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on
their own websites.

For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website.

This is called Google Adsense

So there you have both sides of the Google coin.

On one side, the ability to drive low cost targeted traffic and on the other side, the ability to generate revenue from
your existing traffic.

You'd think that was the end of it but really it is only the beginning.

Heads or Tails?

Heads it is….

Let's look at Adwords

There are those that think…

…write your ad, pays your money and away you go.

Which to 80% of the people using Adwords, this seems to work OK for them. Remember I said OK!

For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is pioneering in the way that he works Google and now lets
other work Google just as hard.

"Like Bruce Lee taught us the art of fighting without fighting, Chris Carpenter shows us the art of website revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.

I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

http://www.j2-squared.com/google-cash-book-review.htm

Tails you win!

Secondly, while most people just cut and paste Adsense code into all the pages of their site, they just leave it at that
thinking job done!

They don't explore the high value keywords in their market or niche.

Why do that?

Well if you knew what the more profitable keywords and terms are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work out what to display.

You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.

Also sites tend to use one format and one position for the ads.

Test, test, test

Try different layouts and work out which ones work best for you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords but the best for you would be either the Google Adwords program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent the wheel there is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense
income.

Once you've got it right, you can look forward to a check every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to the Google coin.

Are you using both sides!

Good Luck!

About the author:
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy
whose specific aim is to drive more Revenue to websites. Their main area of focus are the insurance,finance, and automotive industries.

3G COMPUTER

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