AdSense is Stupid When

AdSense is Stupid When

by: Kamau Austin

There are times Google's heralded ad affiliate program isn't in your long term business interest. Oh no I said it! AdSense isn't the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits -- please let me explain what I mean in my defense. I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour). So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars -- and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance. By now you may have heard about people like Joel Comm's six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google's Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters. But there are obvious and not so obvious times not to use AdSense ads on your sites. Let's list - examine - and explain them below. ~~~~> 1. On Sales or Mini-sites This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don't want AdSense ads distracting your customers from either joining your email list, or hindering your site's online sales process. However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% - 15% of your site visitors will either buy from you or fill out a form. The thinking with this approach is you might as well make money from disinterested parties using up your server's bandwidth. ~~~~~> 2. SEO Business Sites If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally. One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN. I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database. In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages). I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend. Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors. Some of my sites are still on the top of MSN with AdSense ads but that doesn't mean they won't also be targets in the future. Let's face the facts. MSN and Yahoo! have competing ad networks to Google's, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads. Many SEOs will point to exceptions to this position. However you have been warned! Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) --- is much easier to obtain. Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won't be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases -- if not outright ban them. If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines. ~~~~~> 3. When AdSense Becomes Your Only Business Model When you become so myopic in your thinking that you build a business solely on AdSense revenue -- think again my friend. Why build a business solely on the largess of Google? I don't know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn't depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense. These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings? If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don't really exist like eCommerce industries (clothing, shopping, etc.). No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don't bet your future fortunes on AdSense. An IPO based on projections of AdSense revenue isn't in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn't just silly -- it's just plain stupid. About the author: Kamau Austin is the publisher of over ten websites. See more of his eCommerce and Search Engine Commentary can be found at: http://www.eInfoNEWs.comand http://www.SearchEnginePlan.com

Acne Treatments For Teenagers by: Marc Howlett The Teenagers' Guide on Treating Acne Acne is truly one of the big problems faced and most feared by teenagers anywhere around the globe. To some, it is a nightmare to have acne that truly gives very unfavorable effects. It surely lowers a person's self-esteem to express themselves freely and confidently to their families, friends, partners or to anyone. It certainly carries with it physical, as well as, emotional scars made by self-conciousness and embarrassment that made some don't even want to get out of their rooms! Acne, however, just occurs normally and naturally with teenagers like you so you shouldn't feel so bad and depressed about it.According to recent statistics, 9 out of 10 teens and about 25% of the adult population are suffering from acne.But, acne is just a skin problem that can actually be treated. Doctors and health companies, nowadays, are looking forward to give us the best acne treatments for teenagers. Health tips are also worth to follow and made to practice. You should know that prevention is better than a cure! As the saying goes, the best cure for your acne problems is making the constant effort of preventing it to occur in the first place. Self-prepared remedies There are so many acne treatments for teenagers like you that can actually be found inside your home or just right in your garden. Fruits and other herbs are known to men as cure to almost any health problems, one of these is acne. You will surely find it fun to make your own proven acne treatment for teenagers. Making a paste or a mask is actually one of the common procedure teenagers do to treat their acne. You can actually make one with ground orange peel or fresh lemon juice. Another effective acne treatment for teenagers is actually a mixture of tea tree and sweet fennel essential oils added with witch hazel. This is believed to remove the excess oil and dirt on your face and kill the bacteria that cause the unwanted acne. Corn flour mixed with egg white is another great option that you can try to clear that acne in your face. Cucumber, a favorite acne treatment for teenagers, is tested to prevent the appearance of acne. It also refreshes your tired and unhealthy skin. Right on the counter When you think home-made preparations are not the acne treatments for teenagers like you, then ‘over-the-counter’ products are more recommended for you. Anytime at the nearest store in your neighborhood, you can buy these non-prescription products that are truly great acne treatments for teenagers. Boys especially prefer these products for it is really awkward for them to put on a facial mask. Benzoyl peroxide is actually the best known acne treatment for teenagers that is available in stores. It works as to dry the skin and eventually encourage it to peel off and form a new, healthier skin surface. It also has antibacterial effects, very good in killing that irritable acne-causing bacteria. The doctors’s advice Not all cases of acne problems can be treated by self-made applications or “over-the-counter” drugs. These actually only treats mild to moderate acne problems. Thus, a consultation with your doctor is advisable, especially when you have a severe case of acne problem. Your doctor will surely give you more potent acne treatments for teenagers which are actually divided between topical and oral solutions. Topical acne treatments given to teenagers are applied directly on the skin include antibiotic lotions and azelaic acid which is described as a benzoyl peroxide alternative. Meanwhile, oral antibiotics that you have to take in are just some of the recommended acne treatments for teenagers. About The Author Marc Howlett writes articles for www.acne-support.info and several other leading websites. marc_howlett@hotmail.com

Acne Treatments For Teenagers

by: Marc Howlett

The Teenagers' Guide on Treating Acne Acne is truly one of the big problems faced and most feared by teenagers anywhere around the globe. To some, it is a nightmare to have acne that truly gives very unfavorable effects. It surely lowers a person's self-esteem to express themselves freely and confidently to their families, friends, partners or to anyone. It certainly carries with it physical, as well as, emotional scars made by self-conciousness and embarrassment that made some don't even want to get out of their rooms! Acne, however, just occurs normally and naturally with teenagers like you so you shouldn't feel so bad and depressed about it.According to recent statistics, 9 out of 10 teens and about 25% of the adult population are suffering from acne.But, acne is just a skin problem that can actually be treated. Doctors and health companies, nowadays, are looking forward to give us the best acne treatments for teenagers. Health tips are also worth to follow and made to practice. You should know that prevention is better than a cure! As the saying goes, the best cure for your acne problems is making the constant effort of preventing it to occur in the first place. Self-prepared remedies There are so many acne treatments for teenagers like you that can actually be found inside your home or just right in your garden. Fruits and other herbs are known to men as cure to almost any health problems, one of these is acne. You will surely find it fun to make your own proven acne treatment for teenagers. Making a paste or a mask is actually one of the common procedure teenagers do to treat their acne. You can actually make one with ground orange peel or fresh lemon juice. Another effective acne treatment for teenagers is actually a mixture of tea tree and sweet fennel essential oils added with witch hazel. This is believed to remove the excess oil and dirt on your face and kill the bacteria that cause the unwanted acne. Corn flour mixed with egg white is another great option that you can try to clear that acne in your face. Cucumber, a favorite acne treatment for teenagers, is tested to prevent the appearance of acne. It also refreshes your tired and unhealthy skin. Right on the counter When you think home-made preparations are not the acne treatments for teenagers like you, then ‘over-the-counter’ products are more recommended for you. Anytime at the nearest store in your neighborhood, you can buy these non-prescription products that are truly great acne treatments for teenagers. Boys especially prefer these products for it is really awkward for them to put on a facial mask. Benzoyl peroxide is actually the best known acne treatment for teenagers that is available in stores. It works as to dry the skin and eventually encourage it to peel off and form a new, healthier skin surface. It also has antibacterial effects, very good in killing that irritable acne-causing bacteria. The doctors’s advice Not all cases of acne problems can be treated by self-made applications or “over-the-counter” drugs. These actually only treats mild to moderate acne problems. Thus, a consultation with your doctor is advisable, especially when you have a severe case of acne problem. Your doctor will surely give you more potent acne treatments for teenagers which are actually divided between topical and oral solutions. Topical acne treatments given to teenagers are applied directly on the skin include antibiotic lotions and azelaic acid which is described as a benzoyl peroxide alternative. Meanwhile, oral antibiotics that you have to take in are just some of the recommended acne treatments for teenagers. About The Author Marc Howlett writes articles for www.acne-support.info and several other leading websites. marc_howlett@hotmail.com

Adult Acne Treatment – To Treat a Condition That No-One Talk by: Peter Crump Acne is the most common skin complaint in the world. And it is not restricted to teenagers. Adult acne is a common but rarely discussed complaint that is thought to affect around 25% of adult men and up to 50% of adult women at some time in their adult lives. And adult acne treatment is often sought although the cause, namely the existence of the acne, is rarely talked about. Adult acne treatment is very common. As with other types of acne including teenage acne, the exact causes of adult acne remain unknown, but are thought to relate to changes or imbalances in our body’s hormones. It is suspected that these hormonal changes at various times in our lives lead to increases in the amount of oil in our skin which in turn leads to clogged pores or hair follicles in the skin. This results in waste matter building up under the surface of the skin which becomes infected by bacteria and produced the well known spots suffered by adult acne sufferers or acne sufferers in general causing the need for the search for an effective adult acne treatment. There are a number of times in our lives when our hormones are more likely to get out of balance and these correspond with times of higher likelihood of experiencing acne. The obvious and most well known one is in our teenage years. However it is perfectly possible to suffer adult acne well into the later and even middle aged years necessitating adult acne treatment. It is thought that adult acne in women is more common because of the reproduction cycles a woman goes through such as menstruation, pregnancy, child birth and menopause. And in some cases hormonal products such as the pill can be used by doctors as a very effective adult acne treatment to produce some hormonal changes which can have positive results on the womans adult acne. In fact this can be the best treatment for adult acne of this nature. Normally though, adult acne does not result in a total face breakout as teenage acne can do, so can be more easily controlled by some form of masking such as makeup which negates the need for adult acne treatments. There may be spots, but not so likely to be thousands of them. The only real reason for an adult acne treatment, or any acne treatment at any age, is cosmetic. And so where a cosmetic effect can be achieved by other means the need for a treatment is removed. There are thought to be external factors which also contribute to adult acne, amongst them are stress, cosmetics and diet. Unfortunately none of these is sufficiently understood either so it is hard to get some hard and fast rules about what not to do and what to do. One thing that is known though, acne is not caused by eating too much chocolate as was sometimes said to be the case. Cheese is ruled out too. The remedies for adult acne are the same for other acne. First see your doctor to check it’s normal acne and not something more serious. Next try out some of the very good adult acne treatments on the market which may control your adult acne. These adult acne treatments are, in fact, the same treatments used for our teenagers. Not every product will work for everyone so find the one which works for you and then stick to it. Keep using it until you body decides it’s time to stop the acne. A few other suggestions which may work, or may do nothing. Wash your face gently and regularly, but don’t scrub. Keep your diet healthy and follow normal good dietary practices. Keep your hair well washed, especially if it’s oily, and keep it off your face. And avoid makeup or too much makeup. And try and avoid squeezing them. It’s not established whether squeezing is damaging or not, but avoid it if you can. So, if you have adult acne and are wondering about what you do about finding a good adult acne treatment, you’re in good company. About the author: Find out more about Acne at Peter’s website http://www.acne-all-gone.com/as well as Acne cures and adult acne, acne skin care products, the best acne treatments and more.

Adult Acne Treatment – To Treat a Condition That No-One Talk

by: Peter Crump

Acne is the most common skin complaint in the world. And it is not restricted to teenagers. Adult acne is a common but rarely discussed complaint that is thought to affect around 25% of adult men and up to 50% of adult women at some time in their adult lives. And adult acne treatment is often sought although the cause, namely the existence of the acne, is rarely talked about. Adult acne treatment is very common. As with other types of acne including teenage acne, the exact causes of adult acne remain unknown, but are thought to relate to changes or imbalances in our body’s hormones. It is suspected that these hormonal changes at various times in our lives lead to increases in the amount of oil in our skin which in turn leads to clogged pores or hair follicles in the skin. This results in waste matter building up under the surface of the skin which becomes infected by bacteria and produced the well known spots suffered by adult acne sufferers or acne sufferers in general causing the need for the search for an effective adult acne treatment. There are a number of times in our lives when our hormones are more likely to get out of balance and these correspond with times of higher likelihood of experiencing acne. The obvious and most well known one is in our teenage years. However it is perfectly possible to suffer adult acne well into the later and even middle aged years necessitating adult acne treatment. It is thought that adult acne in women is more common because of the reproduction cycles a woman goes through such as menstruation, pregnancy, child birth and menopause. And in some cases hormonal products such as the pill can be used by doctors as a very effective adult acne treatment to produce some hormonal changes which can have positive results on the womans adult acne. In fact this can be the best treatment for adult acne of this nature. Normally though, adult acne does not result in a total face breakout as teenage acne can do, so can be more easily controlled by some form of masking such as makeup which negates the need for adult acne treatments. There may be spots, but not so likely to be thousands of them. The only real reason for an adult acne treatment, or any acne treatment at any age, is cosmetic. And so where a cosmetic effect can be achieved by other means the need for a treatment is removed. There are thought to be external factors which also contribute to adult acne, amongst them are stress, cosmetics and diet. Unfortunately none of these is sufficiently understood either so it is hard to get some hard and fast rules about what not to do and what to do. One thing that is known though, acne is not caused by eating too much chocolate as was sometimes said to be the case. Cheese is ruled out too. The remedies for adult acne are the same for other acne. First see your doctor to check it’s normal acne and not something more serious. Next try out some of the very good adult acne treatments on the market which may control your adult acne. These adult acne treatments are, in fact, the same treatments used for our teenagers. Not every product will work for everyone so find the one which works for you and then stick to it. Keep using it until you body decides it’s time to stop the acne. A few other suggestions which may work, or may do nothing. Wash your face gently and regularly, but don’t scrub. Keep your diet healthy and follow normal good dietary practices. Keep your hair well washed, especially if it’s oily, and keep it off your face. And avoid makeup or too much makeup. And try and avoid squeezing them. It’s not established whether squeezing is damaging or not, but avoid it if you can. So, if you have adult acne and are wondering about what you do about finding a good adult acne treatment, you’re in good company. About the author: Find out more about Acne at Peter’s website http://www.acne-all-gone.com/as well as Acne cures and adult acne, acne skin care products, the best acne treatments and more.